Yes, GoNoise is an Indian company. It is a successful homegrown consumer-electronics brand that has made smartwatches and wireless audio products more affordable for Indian customers.
GoNoise is the online identity of Noise, a technology brand operated by Nexxbase Marketing Private Limited. The company was founded in India by Amit Khatri and Gaurav Khatri. It is headquartered in Gurugram, Haryana, and mainly focuses on smart wearables and personal audio products.
Quick Overview of GoNoise
| Particular | Details |
| Brand Name | Noise |
| Online Identity | GoNoise |
| Legal Company Name | Nexxbase Marketing Private Limited |
| Founded | 2014 |
| Founders | Amit Khatri and Gaurav Khatri |
| Country of Origin | India |
| Headquarters | Gurugram, Haryana, India |
| Company Type | Privately held |
| Industry | Consumer electronics |
| Main Products | Smartwatches, earbuds, headphones, speakers and smart rings |
| Major Investor | Bose Corporation |
| Main Market | India |
About GoNoise
GoNoise is not a separate foreign company. It is the name commonly associated with the official online presence of the Indian brand Noise. The word “GoNoise” is also used in the company’s website address, while its products are sold under the Noise name.
Noise specialises in connected lifestyle products designed mainly for young and technology-conscious customers. Its popular categories include NoiseFit smartwatches, true wireless earbuds, Bluetooth neckbands, wireless headphones, portable speakers and the Luna smart ring.
The brand competes with companies such as boAt, Fire-Boltt, Realme and Xiaomi in India’s wearable and audio-device market. Its combination of affordable pricing, stylish designs and useful features has helped it build a large customer base.
How Did Noise Begin?
Noise was established in 2014 by Amit Khatri and Gaurav Khatri. The founders started the business by selling smartphone covers and accessories through online shopping platforms.
As smartphones became more important in everyday life, the company identified growing demand for wireless accessories and wearable devices. Noise gradually moved beyond phone cases and entered categories such as wireless earphones and smartwatches.
The introduction of Noise SHOTS true wireless earbuds helped the company gain attention in the personal-audio segment. It later expanded its NoiseFit smartwatch range with features such as fitness tracking, heart-rate monitoring, Bluetooth calling and sports modes.
This focus on affordable connected devices helped Noise become one of India’s prominent homegrown wearable brands.
Who Owns GoNoise?
The Noise brand is operated by Nexxbase Marketing Private Limited, an Indian company headquartered in Gurugram. The business was built and controlled by its Indian founders, Amit Khatri and Gaurav Khatri.
American audio company Bose Corporation made a strategic investment in Noise in December 2023. Bose invested additional funds in the company in 2025. However, Bose’s investment does not mean that it completely owns Noise or that Noise has become an American company.
Bose is a strategic minority investor, while Noise continues to be recognised as an Indian company. The investment can help Noise improve its audio technology, research capabilities and international expansion.
Are Noise Products Manufactured in India?
Yes, a large proportion of Noise products are manufactured or assembled in India through local electronics-manufacturing partners. The company has worked with manufacturers such as Optiemus Electronics and Il Jin Electronics to increase domestic production.
Noise has stated that nearly 95% of its products are manufactured locally. Its Indian production arrangements include dedicated assembly lines for smartwatches and audio devices.
However, locally manufactured electronics may still use certain imported components, such as chipsets, displays and sensors. Therefore, local assembly does not necessarily mean that every component is produced in India. Even so, Noise has played an important role in expanding India’s wearable-device manufacturing ecosystem.
Why Is GoNoise Considered an Indian Company?
GoNoise is considered Indian because the Noise brand was founded in India, its legal operating company is registered in India, and its headquarters are located in Gurugram. It was also created by Indian entrepreneurs and initially developed products mainly for Indian consumers.
Its design decisions, pricing strategy, sales network and manufacturing partnerships are closely connected to the Indian market. The brand also supports the Make in India initiative by increasing local production of smartwatches and audio devices.
Therefore, despite receiving investment from the American company Bose, GoNoise or Noise remains an Indian company and a homegrown consumer-technology brand.
