Yes, boAt is an Indian company. It is one of India’s most recognised consumer-electronics brands and has made stylish audio products and smart wearables accessible to millions of buyers.
Some consumers assume that boAt is foreign because many electronic components are sourced internationally and some products have been manufactured in China. However, the brand was created by Indian entrepreneurs, its parent company is incorporated in India and its registered corporate office is in Mumbai.
boAt operates under Imagine Marketing Limited, an Indian company founded by Aman Gupta and Sameer Mehta. The company develops its products mainly for Indian consumers while gradually increasing domestic manufacturing and expanding into overseas markets.
Quick Overview of boAt
| Particular | Details |
| Brand Name | boAt |
| Parent Company | Imagine Marketing Limited |
| Parent Incorporated | 2013 |
| Brand Launched | 2016 |
| Founders | Aman Gupta and Sameer Mehta |
| Country of Origin | India |
| Registered Office | Mumbai, Maharashtra |
| CEO | Gaurav Nayyar |
| Industry | Consumer electronics |
| Indian Company? | Yes |
About boAt
Imagine Marketing was established in Mumbai in 2013 by Aman Gupta and Sameer Mehta. The boAt consumer brand was launched in 2016 with a focus on affordable, durable and fashionable electronic accessories. It initially attracted attention through charging cables and audio products before expanding into several categories.
boAt now sells true wireless earbuds, wired earphones, headphones, neckbands, Bluetooth speakers, soundbars, smartwatches, power banks, charging cables and personal-grooming products.
The brand grew by combining competitive prices with colourful designs and youth-focused marketing. It built a strong online presence and later expanded through thousands of physical retail outlets.
Imagine Marketing’s registered and corporate office is in Andheri, Mumbai. Gaurav Nayyar serves as the company’s Chief Executive Officer. Co-founder Sameer Mehta continues as an Executive Director, while Aman Gupta remains a promoter and Non-Executive Director.
Who Owns boAt?
boAt is owned and operated by Imagine Marketing Limited. Aman Gupta and Sameer Mehta are the company’s founders and promoters. They hold ownership in the business and have guided its product, marketing and growth strategies.
The company has also raised funds from Indian and international investors. Its investors have included Warburg Pincus, Fireside Ventures, Qualcomm Ventures and other investment firms. Therefore, boAt is not owned only by its two founders, but they remain closely associated with the brand.
As of July 2026, Imagine Marketing remains an unlisted company, although it has taken steps towards an initial public offering. Its shares are therefore not yet regularly traded on the BSE or National Stock Exchange.
Foreign investment does not make boAt a foreign company. Its parent remains incorporated and headquartered in India, while its founders and main corporate identity are Indian.
Is boAt Registered in India?
Yes, boAt’s parent company, Imagine Marketing Limited, is legally registered in India. It was incorporated in Maharashtra and has a Corporate Identity Number issued under Indian company law. Its registered office is located in Andheri East, Mumbai.
The company must comply with Indian corporate, taxation, consumer-protection and employment regulations. It can legally employ people, enter agreements, raise investment, sell products and operate its distribution network across the country.
boAt uses contract manufacturers instead of owning every production facility. Its products have been manufactured in both India and China, although the company has steadily increased the proportion produced domestically under its Make in India strategy.
Why Is boAt Considered an Indian Company?
boAt is considered Indian because its parent company was founded and incorporated in India by Indian entrepreneurs. Its registered office, management structure and core consumer market are located in the country.
The brand was created after its founders identified a demand among Indian consumers for affordable and fashionable audio accessories. Its pricing, product designs and promotional campaigns were developed mainly around the preferences of younger Indian buyers.
Although boAt imports some components, works with foreign manufacturers and has international investors, these factors do not change its corporate origin. It is correctly described as an Indian consumer-electronics company with global suppliers, investors and expansion plans.
